As such they would stand above the rest. Not just by virtue of their beauty, but also because of the artisanal processes by which they were made, the character of their fine materials, and their capacity to grow more beautiful with age. Almost as revolutionary was that their production would serve to advance the communities in which the company worked, and that the profits of the business would support humanitarian projects elsewhere. That vision was realized with the founding of Tufenkian Artisan Carpets in 1985, and its establishment as the first modern brand in the Oriental rug world — a brand that is still defined and energized by that founding vision today.