Let me tell you, “immediate delivery” is not an easy goal to achieve in a business like ours, and certainly not every company at our level of the market would even dare to try. In fact almost none do. When a rug takes 4-8 months to make and isn’t cheap, most businessmen choose to celebrate “custom only” and make everything to order. Let the customer wait. 

I am confident making the huge investment necessary to back up that level of service and satisfaction because our rugs are different. Experience has taught me that our designs are timeless, and that the extreme level of hand craftsmanship we employ in every step of their creation is only getting more costly each year. Plenty of accountants have questioned the wisdom of keeping such a large inventory and suggested to me that ours is not an optimal financial model, but it makes perfect sense to me. And of course our customers are pretty happy with it too.